Lance E. Gunderson

Lance Gunderson has more than 30 years of experience in financial and litigation consulting. His area of expertise is intellectual property damages analysis and calculations including lost profit calculations, reasonable royalty determinations, and other intellectual property quantitative analysis such as valuations. Mr. Gunderson has provided financial analysis and valuation assessments on patent, trademark, trade secret, and copyright issues. Mr. Gunderson has testified numerous times in patent infringement disputes, trademark disputes, copyright disputes and false advertising disputes in both state and federal court. He has assisted in license negotiations and has been involved in technology transfer from Texas A&M University to the private sector. Mr. Gunderson also has testified on damages in breach of contract disputes.

During his career, Mr. Gunderson has had significant involvement with company and law firm personnel in the identification of relevant markets, financial and economic information, and the development of damages scenarios. His industry experience includes the automotive, airline, chemical, computer, consumer products, electronics, healthcare, retail, software, semiconductor, and telecommunications sectors.

Mr. Gunderson is a certified valuation analyst and a member of the National Association of Certified Valuation Analysts. Mr. Gunderson is also a member of the Licensing Executives Society, an organization of more than 5,000 members including corporate executives and professionals involved in the licensing and valuation of patents, trademarks and other intellectual property.

Mr. Gunderson has taught at universities, bar associations and law seminars and has written articles on intellectual property, damages and valuation-related topics.