Lance E. Gunderson

Lance Gunderson has over 22 years of experience in financial and litigation consulting. His area of expertise is intellectual property damages analysis and calculations including lost profit calculations, reasonable royalty determinations, and other intellectual property quantitative analysis such as valuations. Mr. Gunderson has provided financial analysis and valuation assessments on patent, trademark, trade secret, and copyright issues. Mr. Gunderson has testified numerous times in patent infringement disputes, trademark disputes, copyright disputes and false advertising disputes in both state and federal court. He has assisted in license negotiations and has been involved in technology transfer from Texas A&M University to the private sector. Mr. Gunderson also has testified on damages in breach of contract disputes.

During his career, Mr. Gunderson has had significant involvement with company and law firm personnel in the identification of relevant markets, financial and economic information, and the development of damages scenarios. His industry experience includes the automotive, airline, chemical, computer, consumer products, electronics, healthcare, retail, software, semiconductor, and telecommunications sectors.

Mr. Gunderson is a certified valuation analyst and a member of the National Association of Certified Valuation Analysts. Mr. Gunderson is also a member of the Licensing Executives Society, an organization of more than 5,000 members including corporate executives and professionals involved in the licensing and valuation of patents, trademarks and other intellectual property.

Mr. Gunderson has taught at universities, bar associations and law seminars and has written articles on intellectual property, damages and valuation-related topics.

LEADER
  • Intellectual Property Practice
Areas of Practice
  • Intellectual Property
  • Complex Commercial Litigation
Prior Relevant Employment
  • FTI Consulting, Senior Managing Director
  • Technology and Financial Consulting, Director
  • Arthur Andersen, Senior Manager
  • Peterson Consulting, Senior
EDUCATION
  • M.B.A. Texas A&M University
  • B.S., Business Management (Finance), Brigham Young University
Certifications / Organizations
  • iAM Patent 1000
  • Licensing Executives Society (LES)
  • National Association of Certified Valuators and Analysts (NACVA)

Echelon Analytics is a nationally recognized firm comprised of proven leaders in the areas of economic and financial analysis, financial forensics and investigation, and expert witness services.

Echelon Analytics is not a CPA firm.

Copyright 2018 Echelon Analytics.

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Houston, TX  77070
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Dallas, Texas 75201
214.965.8530

730 Arizona Ave,
1st Floor
Santa Monica, CA  90401
310.310.3078

2825 E. Cottonwood Pkwy, Suite 500
Salt Lake City, UT 84121
801.990.3292

LEADER

Intellectual Property Practice

 

Areas of Practice

Intellectual Property

Complex Commercial Litigation

 

Prior Relevant Employment

FTI Consulting, Senior Managing Director

Technology and Financial Consulting, Director

Arthur Andersen, Senior Manager

Peterson Consulting, Senior

 

EDUCATION

M.B.A. Texas A&M University

B.S., Business Management (Finance), Brigham Young University

 

Certifications / Organizations

iAM Patent 1000

Licensing Executives Society (LES)

National Association of Certified Valuators and Analysts (NACVA)

730 Arizona Ave, 1st Floor
Los Angeles, CA  90401
310.310.3078

2825 E. Cottonwood Pkwy, Suite 500
Salt Lake City, UT 84121
801.990.3292